Enterprise Software Precision, Rooted Locally.
We’re not an overseas agency or a middleman. Local Root Marketing is owned and operated right here in Simi Valley by Ed Fang and Dan Nathan.
// OUR MISSION
Small businesses across Ventura County deserve high-performing digital tools without inflated agency retainer fees, opaque pricing, or bloated site templates.
We build fast, secure, search-engineered websites that turn local traffic into actual customers.
"We saw local business owners paying thousands for broken websites built on slow templates by agencies they could never reach on the phone."
— Ed Fang & Dan Nathan, Co-OwnersHow Local Root Came To Be.
Local Root Marketing was founded on a simple observation: local small businesses were getting underserved by mainstream web agencies. Most agency options fell into two extremes — overpriced firms locking clients into massive monthly retainers, or cheap freelancers delivering slow, template-cluttered websites that failed to gain traction on Google.
Having spent over 20 years in enterprise software development, Ed Fang partnered with Dan Nathan to apply high-level engineering and practical growth marketing straight to local storefronts and service providers across Ventura County.
We built Local Root to be the agency we’d want to hire: straightforward flat rates, technical clarity, and zero fluff.
Direct Access To The Engineers.
Ed Fang
With over two decades of background in enterprise software development, Ed brings high-level technical architecture directly to local business websites.
He focuses on technical SEO, site speed performance, and clean, custom web development that outranks template-heavy competitors.
Dan Nathan
Dan co-owns and manages strategy at Local Root, focusing on local audience growth, brand positioning, and converting website traffic into booked leads.
He works closely with local owners across Ventura County to ensure digital marketing campaigns deliver clear ROI.
Our Core Values.
Technical Rigor Without Bloat
We build lightweight, hand-crafted code and streamlined layouts. No sluggish page builders, redundant scripts, or security holes that drag down mobile speed and Google rankings.
Radical Price Transparency
No sudden add-on invoices, surprise hosting fees, or forced long-term retainers. Flat-rate website builds starting at $400 keep top-tier engineering accessible to local businesses.
Direct Local Accountability
When you work with Local Root, you speak directly with Ed or Dan. No project managers, offshore outsourcing, or ticketing systems — just direct local communication.
Community Investment First
We live, work, and shop in the same neighborhoods as our clients. Reinvesting in local high schools, youth sports, and community organizations is built into our core business model.
Proud Local Sponsors
We believe in directly supporting the community where we live and operate. Local Root Marketing proudly sponsors local youth programs and high school arts and athletics in Simi Valley.
Simi Valley High School
Girls Volleyball Sponsor